![]() ![]() James Behnke, chief technical officer at Pillsbury, had achieved something almost unthinkable – he’d convinced leaders at Nestle, Kraft, Nabisco, General Mills, Procter & Gamble, Coca-Cola and Mars to put aside their differences for a day and meet in person to discuss a topic identified as a pressing concern: public obesity. Moss’s book begins just like the article: with the story of a 1999 meeting between arch-rivals in the food industry. The text hooked me, shocked me, and entertained me. It was illustrated with bright, pop-art images of chips and snacks, and was basically a condensed version of the book. The New York Times featured an article by Michael Moss in its weekend magazine a while ago, and I read it. But in their hands, the salt, sugar, and fat they have used to propel this social transformation are not nutrients as much as weapons – weapons they deploy, certainly, to defeat their competitors but also to keep us coming back for more. Inevitably, the manufacturers of processed food argue that they have allowed us to become the people we want to be, fast and busy, no longer slaves to the stove. ![]()
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